BlueBird Strategies, a marketing automation solution provider, has announced new hires and client relationships. The company has also expanded its services by opening offices in the Bay Area, the Pacific Northwest and the Research Triangle Park area of North Carolina.
The new staff additions have helped BlueBird extend its client base over Boston, Northern and Southern California, Chicago, New York City, North Carolina, Paris and Washington, D.C.
BlueBird evaluates the top of the funnel for clients but focuses tightly on programs for mid-funnel, helping to quickly move prospects into the sales pipeline. In addition, BlueBird assists clients with process technology and programs, lead management and lead scoring.
BlueBird works with clients to optimize their marketing automation platforms including Act-On, Eloqua, Manticore, Marketo and Pardot and has expanded its Marketo relationship and capabilities, offering technical and business certifications in Marketo for staff members.
Tracy Eiler, CMO at Cloud9, said BlueBird has been an invaluable extension of their team, helping Cloud9 build pipeline with generating, scoring and nurturing leads, content development, and event support.
Team Expansion New BlueBird Strategies team members include:
Sharon McCarthy, who joins the team with more than 15 years of program and project management experience in high tech, financial services and higher education. Currently, McCarthy is designing and implementing lead scoring and lead management processes utilizing Eloqua and Marketo.
Tom Crosby, a 20 year marketing and PR veteran, joins BlueBird on the East Coast in Chapel Hill, N.C.. Crosby takes the role of content creative and strategist for the firm, helping with program development, content creation, and extension marketing programs such as PR and event creative.
“In 2012, we’re seeing a shift in customers who are seeking not simply domain expertise for marketing automation, but a vertical delivery of marketing strategy, marketing automation, lead generation, content creation and channel marketing services,” said Cari Baldwin, Founder and Partner of BlueBird Strategies. “Customers require a richer offering, innovative creative and the ability to deliver on an accelerated timeline.”
BlueBird also announced the creation of a company advisory board, composed of Ric Ratkowski, enterprise architect at SAP; Tracy Eiler CMO at Cloud9; and Mac MacConnell, BlueBird Strategies Co-Founder and Partner and current Marketing VP for BonitaSoft.