by Kelly Lindenau | Dec 31, 2024 | Feature
Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right resources can be a challenge. To make it easier, we dove into our analytics and compiled a list of our five most-read articles, which offer a...
by Kelly Lindenau | Dec 26, 2024 | Feature
Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education to adoption, as he helps marketers turn podcasting from a “passion”...
by Kelly Lindenau | Dec 24, 2024 | Feature
In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top five articles that received the most hits revolved around enhancing...
by Kelly Lindenau | Dec 19, 2024 | Industry News
With nearly 70% of B2B marketers looking for innovative ways to drive revenue and measure campaign impact, their top investment areas in 2025 include social media advertising (61%), AI tools (60%), video (53%) and podcast advertising (50%). Additionally, 64% of...
by Kelly Lindenau | Dec 18, 2024 | Blog
An equal number of CIOs (53%) prioritize both productivity gains and revenue growth as their success metrics for AI adoption — and just 42% monitor employee satisfaction, new research revealed. The survey — fielded by revenue intelligence provider Gong — explored how...
