CMO Council: Lacking of Martech Mastery is Impacting Business Performance
Key Takeaways The report shows many marketing organizations still struggle to turn martech and AI investments into business…
News Brief August 11
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Over Half of Marketers Send Paid Traffic to the Wrong Destination Pages
Key Takeaways Unbounce and Ascend2 found that many B2B marketers still send paid traffic to generic pages, weakening…
News Brief August 10
DemandScience Unveils a New Era for Ionic
Key Takeaways DemandScience repositioned Ionic as an intelligence layer designed to help B2B teams identify winnable opportunities, prioritize…
News Brief August 6
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