Alyce, an AI-powered personal gifting and swag platform, closed a $30 million Series B financing round led by General Catalyst, Boston Seed Capital, Manifest and Morningside. The round brings the company’s total funding to $48 million.
Alyce will invest in its sales and customer support strategies, aiming to help companies take a more recipient-first approach when leveraging its gifting capabilities. Additionally, the funds will enable the company to hire more people to help enterprises further engage their prospects, customers and employees.
“It’s clear that both brands and customers crave the same thing — a much more purposeful and relatable way to engage,” said Greg Segall, Founder and CEO of Alyce, in a statement. “The Alyce platform puts the relationship at the center of every interaction, creating authentic moments rather than impersonal ‘touches.’ Personal experiences are more respectful and sustainable because investments don’t end up in landfill or at the bottom of a closet; brands can meaningfully connect with prospects or employees, and recipients greatly prefer being given choice. Those connections are what can convert a prospect to a customer.”