Latest In: artificial intelligence
AI AI citations AI search artificial intelligence B2B marketing ChatGPT content strategy generative AI Google AI Overviews LinkedIn Meltwater thought leadership
Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind…
News Brief
June 10
AI AI readiness artificial intelligence B2B marketing brand trust buyer journey CMOs demand generation Gartner go to market strategy MarTech
B2B CMOs are entering a new phase of AI adoption. The first wave centered on experimentation: content generation,…
Demanding Views
June 9
#B2BMX Summer Camp ABM account-based marketing AI artificial intelligence B2B marketing buyer engagement Demandbase GTM Strategy marketing and sales alignment pipeline strategy
Key Takeaways: Demandbase’s B2BMX Summer Camp session positions AI in ABM as a practical discipline, urging marketers to…
Blog
June 9
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
ABM benchmark survey ABM strategy account selection account-based marketing AI AI in ABM artificial intelligence B2B marketing campaign optimization Content personalization marketing AI marketing operations MarTech & Integration ROI Measurement
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…
Blog
June 3
#B2BMX Summer Camp account-based marketing AI AI marketing artificial intelligence B2B marketing buyer influence Demand Gen Report demand generation go to market strategy marketing webinars
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog
June 1
AI AI in sales artificial intelligence decision-making forecasting frontline managers Gartner revenue growth Revenue operations sales coaching Sales Enablement sales strategy
Everyone wants artificial intelligence (AI) in sales. Far fewer are willing to redesign sales around it. That is…
Demanding Views
May 21
agentic AI AI artificial intelligence buying intent GTM platform pipeline generation Revenue operations sales automation SalesboxAI signal-driven marketing
Key Takeaways: SalesboxAI launched a unified, AI-native GTM platform that uses copilots and specialized agents to coordinate marketing,…
News Brief
May 20
AI AI marketing artificial intelligence benchmark survey brand discovery brand verification ChatGPT consumer trust customer reviews Idea Grove Idea Grove 2026 Study: How Consumers Verify AI-Recommended Brands press coverage search rankings
Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…
News Brief
May 18
AI AI marketing artificial intelligence B2B marketing Data Quality go to market strategy identity resolution Keith Turco Madison Logic managed services performance marketing SaaS
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature
May 18
AI AI search AI Tools artificial intelligence buyer insights competitive advantage G2 innovations LinkedIn verification market intelligence software buying
Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…
News Brief
May 13
AEO AI AI search artificial intelligence B2B marketing bottom-of-funnel content content strategy demand generation Marketing analytics recommendation engineering SEO
Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…
Feature
May 13