Apollo.io Acquires Pocus to Advance GTM Operating System
Apollo.io, a leading artificial intelligence (AI)-native go-to-market platform, has acquired Pocus, an enterprise-grade revenue intelligence platform that helps teams…
News Brief March 31
Latest In: intent signals
Demand Gen Report 2026 Trends: Pipeline360’s Tony Uphoff
5 Trends That Will Reshape B2B Marketing in 2026 and Beyond As we head into 2026, B2B marketing…
Demanding Views January 15
From Metrics to Revenue: The Real Challenge for B2B Marketing Leaders in 2026
DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech…
News Brief January 12
NetLine’s Josh Baez on Shaping B2B Demand Before the Shortlist: 2026 #COSeries
Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss…
Blog March 30
Madison Logic Unveils New Account, Buying Group Intelligence Capabilities
Madison Logic announced the launch of ML Intent Dashboard, a single source that visualizes key intent signals for improved campaign performance.…
News Brief November 20
ZoomInfo, Markaaz Partner on Unified, AI-enabled Platform
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales…
News Brief November 10
As B2B Vendors Face Tighter Budgets and Tougher Competition, Data-Driven, Multichannel Prospecting Strategies Come to the Forefront
Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams…
Feature March 5
Demandbase Releases New Multi-Language Intent Solution For B2B
Demandbase, a go-to-market (GTM) company, unveiled a new multi-language intent solution that leverages natural language processing (NLP) to…
Industry News September 11
ServiceNow Increased Sales-Created Pipeline By 3X
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company's goal was to…
Case Studies May 18
#BII21 Spotlights Renewed Focus On Buyer-Centric Strategies, The Relevance Of Intent Data To Account Experiences & Personalization
Data models and buyer centricity have taken center stage in modern B2B, with many organizations falling back on…
Industry News July 27
True Influence Offers 80 Million Verified Contacts To B2B Marketers
True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international…
Industry News June 16
5 Trends Shaping Demand Gen Throughout 2021
The series of digital adaptations marketers were forced to take throughout 2020 have bled over to shape 2021…
Blog April 6
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
