NewsCred, an enterprise content marketing platform provider, announced it has secured $20 million in funding. The round, which brings the company’s total funding amount to over $100 million, was led by InterWest Partners, with additional participation from Dentsu Inc., Escalate Capital Partners, FTV Capital, Mayfield Fund, FirstMark Capital and Greycroft.
The company said the funds will be used to accelerate R&D innovation, meet customer needs and fuel expansion in the U.S., as well as the EMEA and APAC regions.
"This latest round of funding will help us double down on our mission to unleash the potential of marketing teams," said Shafqat Islam, Co-Founder & CEO of NewsCred, in a statement. “By bridging the gap from campaign planning to content creation, providing tools to streamline execution and surfacing analytics across operational efficiency and campaign performance, we are empowering global marketing organizations to transform how they work, deliver exceptional content and elevate the impact of their marketing efforts."