Latest In: artificial intelligence
ABM benchmark survey ABM strategy account selection account-based marketing AI AI in ABM artificial intelligence B2B marketing campaign optimization Content personalization marketing AI marketing operations MarTech & Integration ROI Measurement
Key Takeaways AI is influencing ABM across the lifecycle, with the strongest impact in personalization, account selection, and…
Blog
June 3
#B2BMX Summer Camp account-based marketing AI AI marketing artificial intelligence B2B marketing buyer influence Demand Gen Report demand generation go to market strategy marketing webinars
Key Takeaways The 2026 B2BMX Summer Camp begins July 15 with a new multi-week webinar format focused on…
Blog
June 1
AI AI in sales artificial intelligence decision-making forecasting frontline managers Gartner revenue growth Revenue operations sales coaching Sales Enablement sales strategy
Everyone wants artificial intelligence (AI) in sales. Far fewer are willing to redesign sales around it. That is…
Demanding Views
May 21
AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog
May 11
AI AI marketing artificial intelligence benchmark survey brand discovery brand verification ChatGPT consumer trust customer reviews Idea Grove Idea Grove 2026 Study: How Consumers Verify AI-Recommended Brands press coverage search rankings
Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based…
News Brief
May 18
AI AI marketing artificial intelligence B2B marketing Data Quality go to market strategy identity resolution Keith Turco Madison Logic managed services performance marketing SaaS
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the…
Feature
May 18
AI AI search AI Tools artificial intelligence buyer insights competitive advantage G2 innovations LinkedIn verification market intelligence software buying
Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…
News Brief
May 13
AEO AI AI search artificial intelligence B2B marketing bottom-of-funnel content content strategy demand generation Marketing analytics recommendation engineering SEO
Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…
Feature
May 13
AI AI in B2B sales artificial intelligence B2B sales strategy Data Quality human judgment pipeline discipline predictive sales Revenue operations sales automation Sales Enablement sales pipeline management
Artificial intelligence (AI) now dominates the conversation in B2B sales. Every conference panel, board meeting, and vendor pitch…
Demanding Views
May 12
AI AI buying artificial intelligence B2B services marketplace buyer discovery ChatGPT app Clutch marketplace data service provider search verified reviews
Key Takeaways: Clutch launched a ChatGPT app that brings verified B2B service provider data into AI conversations, helping…
News Brief
May 12
AI AI adoption AI trust artificial intelligence Gong research revenue growth transparency
Key Takeaways: Transparency in AI outputs is critical, with 58% of companies stalling AI projects due to trust…
News Brief
May 12
AI AI shopping artificial intelligence consumer behavior cross-channel marketing marketing funnel measurement challenges MiQ second-screen behavior social commerce
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief
May 11