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Sales And Marketing Alignment Absent At Most B2B Firms, Survey Finds
A recent survey of sales and marketing professionals found that just 16% believe that their teams' activities are…
Industry News January 4
The Rise Of The Marketing Technology Officer
Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study…
Demanding Views January 3
Ready Or Not, Lead Gen Is Going Mobile For B2B Marketers
When it comes to consumer behavior and business marketing on mobile devices, the growth stats are always staggering.…
Industry News January 3
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