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Pardot Adds Updated Personalization, Landing Page Tools To Marketing Automation Solution
Pardot last week announced a number of updates to the company's flagship marketing automation platform. This round of…
Solution Spotlight September 4
Retargeting Attracts Growing Interest Among B2B Marketers
Search retargeting – a tactic which employs a simple but profitable intersection of display advertising and search –…
Industry News September 4Email Subject-Line Study Offers Guidance For B2B Marketers
A recent study conducted by email marketing firm Adestra offers some interesting, and perhaps surprising, insights into how…
Industry News August 30
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