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StackAdapt
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StackAdapt Unveils App Designed for First-Party Data 

StackAdapt has rolled out the first Snowflake Native App. Available on the Snowflake Marketplace, the first demand-side platform to…

News Brief August 28
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CSO Gartner Adobe

Unlocking Sales Success: Why People Leadership is the CSO’s Secret Weapon

The evolving landscape of sales leadership has ushered in a new era— one where the chief sales officer…

Demanding Views August 28
AI Anthropic artificial intelligence Claude.ai CRM Hubspot
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HubSpot Launches First CRM Connector for Anthropic’s Claude

Artificial intelligence (AI) tools are being used by go-to-market teams to move faster— but without customer context, those…

News Brief August 26
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Campaign Optimization Series
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Strategy & Planning Series