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Study: Many B2B Marketers Still Don’t Use Data-Driven Measurement Tools
A new study shows that some B2B marketers are still slow to embrace the use of data-based metrics…
Industry News March 21Lenskold Group President Highlights Upcoming Content Metrics Presentation
Marketers continue to initiate a seat at the revenue discussion table, which has created an urgent need for…
March 20
3 Implications of Facebook’s IPO For B2B Demand Generation
By Jason Miller, Program Manager for Social Media and Content, Marketo With Facebook poised to be one of…
Demanding Views March 20
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