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Kwanzoo Smart Banners Streamline A/B Testing
Kwanzoo last week announced the availability of Smart Banners, the company's new platform for performing real-time A/B split…
Solution Spotlight March 27
The Relationship Between Revenue & Marketing Metrics
As marketers cultivate an increasingly critical role in the revenue discussion, this Eloqua infographic highlights the business drivers…
March 27
Why Demand Generation Shouldn’t Be Focused On Marketing Qualified Leads
By Adam B. Needles, Author, “Balancing the Demand Equation” We're at a crossroads in modern B2B demand generation.…
Demanding Views March 27
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