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KathySexton

Asking The Big Question: How Much Better Would Your Company Perform Without Obsolete Data?

New study: companies acknowledge negative impact of outdated BtoB data By Kathy Greenler Sexton, Vice President of Marketing,…

Industry News March 25
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Ensuring That Your White Papers Appeal to Busy Executive Readers

Six White Paper Features for Reaching the Busy Executive Reader How often do you download a white paper…

March 25
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Daily Deal Model Tested In BtoB Markets As Ajilitee Offers BI Services on Groupon

The popularity of the “daily deal” model has skyrocketed among the BtoC audience, as smaller merchants have found…

Industry News March 24
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