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Vanity Metrics: How To Avoid Lipstick On A Pig

Vanity Metrics: How To Avoid Lipstick On A Pig

Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty…

Demanding Views September 17
Inbound Marketing Vs. Content Marketing: Know The Difference

Inbound Marketing Vs. Content Marketing: Know The Difference

This infographic from Spiralytics breaks down the differences between inbound marketing and content marketing, including their different stages,…

September 17
Podcast: Affinity Exec Dispels AI Myths, Discusses Benefits To Marketing Success

Podcast: Affinity Exec Dispels AI Myths, Discusses Benefits To Marketing Success

In an interview with Demand Gen Report’s Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity,…

Blog September 14
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Campaign Optimization Series
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Strategy & Planning Series