Demand Gen Report

Q3 2026 Harris Poll Infographics Part Deux[59]

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as proving ROI tops their list of concerns. The industry is pivoting from...

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

News Brief

DGR Dreamdata's Steffan Hedebrandt Q&A on LinkedIn B2B Ads

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

Feature

AI co worker interface on laptop with digital generate prompt chat automation and analytics icons representing human and artificial intelligence collaboration for modern business workflow

Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention

Demanding Views

Circana Report Details Business Value of Influencer Marketing

News Brief

Latest Posts

Rethinking Demand Gen To Find The Human In The Machine

In the whirlwind that is B2B demand generation, everyone’s trying to catch lightning in a bottle. Every demand gen marketer aims to reach and resonate with their audience, and generative…

Demanding Views April 22

Special, limited, exclusive, VIP, made to order, Personalization

6sense Releases New Customer Value Framework

6sense, a revenue intelligence platform, introduced the 6dimensional Success Model, a new framework designed to help customers maximize the value of their investment in 6sense Revenue AI. The 6dimensional Success…

Industry News April 18

Vidyard Reveals Personalized AI Avatars; Secures $15M In Funding

Vidyard, an online video platform, introduced “hyper-realistic” AI Avatars designed to look and sound like specific users. Additionally, the company generated $15 million in funding to accelerate its AI innovation…

Industry News April 18