Demand Gen Report
Greenfire Strategy Acquires 21b Consulting, Deepening Growth Capabilities for Mid-Market Clients
Key Takeaways: Greenfire Strategy expands capabilities by acquiring 21b Consulting, enhancing HubSpot implementation and revenue operations. The acquisition strengthens mid-market growth strategies with integrated brand, content, and demand generation expertise....
Latest Posts
A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies
Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth.…
Industry News November 6What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts
The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade.
Blog May 31Restructuring At Eloqua Begins In Wake Of Oracle Acquisition
Oracle is reshuffling the responsibilities of some key Eloqua executives as the enterprise software management company prepares to make Eloqua's marketing automation offering the centerpiece of its Oracle Marketing Cloud…
Industry News March 11





















