B2BMX INSIGHTS
How Top-Performing B2B Marketers Manage Programmatic Complexity: StackAdapt
Key Takeaways Top-performing marketers are more than twice as likely as peers to run three or more channels (45% vs. 21%) and more likely to use connected customer data (58%...
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Folloze Launches Website Engager To Help Personalize Web Pages
Folloze, a no-code B2B buyer experience platform, released the Folloze Website Engager, a new toolkit designed to turn website visits into personalized experiences to help generate first-party engagement insights. Built within Folloze…
Industry News March 4
Meet The Winners Of The 13th Annual Killer Content Awards
Marketing is nearly synonymous with creativity and strategy, and when those two attributes are executed in tandem, magic happens — and the most outstanding campaigns win a “Finny.” The Finnys,…
Blog February 29
#B2BMX24 Day 1 & 2 Recap: Crafting Immersive Content That Matches The Modern Buying Experience
I hate to say it, but if you're not in sunny Scottsdale right now… you're missing out big time! The weather couldn't be more beautiful, and the content couldn't be…
Industry News February 28
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