by Jason Ball, Considered Content | May 27, 2022 | Demanding Views
Gating content tends to split marketers – those who do, those who try not to and those who don’t see any other option. The argument for concealing content behind a form is logical and widely used by performance marketers. The driver? Generally delivering lead...
by Kelly Lindenau | May 26, 2022 | Industry News
Contentgine, a content-based marketing agency, released its latest “Top 5” research ranking the most popular AI content consumed by B2B decision makers and analyzed by its Content Indication Platform (CIP), which mines 1 billion engagement signals quarterly from...
by Christina Cargulia | May 25, 2022 | Industry News
Unbounce, a conversion intelligence platform, appointed three new seasoned executive members to its company. Pete Housley, Darby Sieben and Saba El-Hilo are taking on leadership roles in marketing, product and engineering respectively to help guide Unbounce’s...
by Kelly Lindenau | May 25, 2022 | Industry News
Anteriad, a B2B marketing and sales solutions provider, appointed Lynn Tornabene as its first Chief Marketing Officer (CMO). The position was created following Anteriad’s rebrand as a full-funnel solution for B2B marketers, which combined the strengths of...
by Kelly Lindenau | May 24, 2022 | Blog
The marketing landscape has changed: Marketers are focused on product-led strategies, and they need to communicate with all prospects and customers — not just the legacy subsets in traditional automation. With that evolution in mind, former executives from Marketo,...
by Christina Cargulia | May 23, 2022 | Solution Spotlight
ORM Technologies aims to make sales and marketing decisions easier by cutting through the clutter of data to hit revenue goals more reliably. ORM is a Marketing Performance Analytics platform that connects data from multiple sources to define the customer journey,...
by David Greenberg, Conversica | May 20, 2022 | Demanding Views
We need to talk about the “conversation gap” impacting today’s marketing and sales funnels. The conversation gap is the gap between customer expectations for personalized, 1:1 interactions and your revenue teams’ ability to meet them at scale. If...
by Christina Cargulia | May 20, 2022 | Industry News
Bizzabo, the Event Experience OS, launched an upgraded onsite check-in solution that seeks to enhance data-driven experiences to power in-person and hybrid events. The new solution — powered by Klik’s technology (Bizzabo’s most recent acquisition) — is...
by Christina Cargulia | May 19, 2022 | Industry News
Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and measurement. This integration is the latest release of ML’s Journey Acceleration platform and aims to increase account engagement and...
by Kelly Lindenau | May 18, 2022 | Industry News
Invoca, an AI-powered conversation intelligence platform, released Invoca for Multi-Location CX, a new conversation intelligence solution for multi-location and franchise brands that seeks to improve caller experiences and conversion rates across all business...
by Kelly Lindenau | May 18, 2022 | Case Studies
ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company’s goal was to have its field marketing managers be the last mile to ensure all teams were operating off the same data to initiate outreach at the right team...
by Christina Cargulia | May 18, 2022 | Industry News
Casted, an amplified marketing platform, released Casted Insights, a new firmographic data solution aimed to help empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content. Casted...
