by Jason Ball, Considered Content | Aug 13, 2021 | Demanding Views
After Covid-19, the broader task of creating engaging content will remain the same. The old rules — clarity surrounding your audience, customer-centric content and distinction in your positioning — still apply, but there will be subtle differences. Here are my five...
by Michael Rodriguez | Aug 13, 2021 | Industry News
As the in-person B2B Sales & Marketing Exchange (#B2BSMX) entered its second day, organizations, experts and practitioners continued to share their knowledge and experiences about modern marketing and sales in the age of digital transformation. One of the key...
by Michael Rodriguez | Aug 13, 2021 | Industry News
Influ2, a B2B person-based marketing platform, unveiled Audience Discovery, a new feature designed to uncover target accounts based on a user’s ideal customer profile (ICP) and add the account to the user’s sales pipeline. The new capability is designed to...
by Michael Rodriguez | Aug 11, 2021 | Industry News
The Demand Gen Report team could not be happier to be at the B2B Sales & Marketing Exchange (#B2BSMX) live in Boston! We’ve spent the past two days mingling with marketing and sales experts and attending multiple session across four dedicated content tracks:...
by Allie Magyar, Hubb | Aug 10, 2021 | Demanding Views
In-person events are coming back with a distinctly digital flavor as organizations blend on-site programming with the digital interactions that defined events during the Covid-19 pandemic. These hybrid initiatives are transforming the events industry, increasing...
by Michael Rodriguez | Aug 10, 2021 | Blog
With B2B buyers demanding personalized buyer experiences that mimic their consumer experiences, marketers have adopted new data-driven strategies to enrich their outreach. Furthermore, as organizations continue to double down on ABM, they have begun to leverage new...
by Michael Rodriguez | Aug 10, 2021 | Industry News
Marketing leaders are investing more resources into creating digital plays that drive engagement and revenue in today’s digital-first world. In Gartner’s recent The State of Marketing Budgets 2021 report, pure-play digital channels accounted for 72%...
by Michael Rodriguez | Aug 9, 2021 | Industry News
Qualtrics, a customer experience (CX) management platform, is set to acquire CX management platform Clarabridge for $1.1 billion in stock. The Qualtrics platform provides multiple experience management solutions, designed to improve individual buyer experiences,...
by Michael Rodriguez | Aug 9, 2021 | Financial News
Nektar.ai, a B2B sales productivity platform, recently secured $6 million in a funding round, adding to its original $2.15 million total raised in November 2020. The round was conducted in partnership with B Capital Group, 3one4 Capital and Nexus Venture Partners,...
by Michael Rodriguez | Aug 9, 2021 | Solution Spotlight
The Dynamic Embed Parameters solution from Uberflip allows users to quickly create and manage their urchin tracking module (UTM) parameters to attribute traffic from shared content for higher quality marketing attribution data. Back-Of-The-Box Details Dynamic Embed...
by Kelly Lindenau | Aug 4, 2021 | Industry News
Outreach, a sales intelligence and engagement platform, hired Melton Littlepage as Chief Marketing Officer (CMO). In his new role, Littlepage will be responsible for leading the Outreach global marketing strategy, including product, brand, demand generation,...
by Kelly Lindenau & Michael Rodriguez | Aug 4, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and monitoring the hottest trends in the industry to curate the top research statistics, financial news, personnel changes and...
