by Michael Rodriguez | May 13, 2021 | Industry News
Forrester recently held its B2B Summit North America virtual event, an annual conference where B2B experts, analysts, thought leaders and solution providers gathered to share trends and best practices around new strategies and solutions B2B organizations are adopting...
by Michael Rodriguez | May 12, 2021 | Industry News
People.ai, a revenue operations (RevOps) and intelligence platform, acquired Salesforce user productivity app Hero Research Inc. to help users manage their pipeline and CRM updates. With this new acquisition, People.ai will launch a new integration into Salesforce,...
by Kelly Lindenau | May 11, 2021 | Industry News
The industry’s rapid transformation to the digital medium blurred the lines between B2B and B2C buying experiences, paving the way for prospects’ demands for self-service buying experiences and community-driven approaches. While B2B marketing teams have no...
by Michael Rodriguez | May 10, 2021 | Solution Spotlight
The Partner Journey Automation solution from Allbound, a partner relationship management (PRM) software provider, is designed to help guide customers through their partner journeys by allowing users to automate partner responses to improve engagement, revenue and...
by Mandy Truong, OpsRamp | May 7, 2021 | Demanding Views
With 2021 in full swing, marketers are planning for recovery and business growth. While some organizations will be more aggressive than others depending upon the sector and the funds available, 2020 will have an indelible impression on all business operations for...
by Michael Rodriguez | May 7, 2021 | Industry News
Model N, a revenue management solutions provider, partnered with business strategy and research firm Channelnomics to help both customer bases create and implement enhanced channel strategies that drive measurable revenue. The partnership will combine Model N’s...
by Kelly Lindenau & Michael Rodriguez | May 5, 2021 | Blog
Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep...
by Kelly Lindenau | May 4, 2021 | Industry News
Seismic, a sales enablement platform provider, revealed more details of its new AI engine, Seismic Aura. With access to various in-platform and third-party data, Aura seeks to provide sellers with intelligent recommendations on how to effectively engage with buyers,...
by Michael Rodriguez | May 4, 2021 | Industry News
Forrester unveiled a new customer-focused research product portfolio called Forrester Decisions, designed to help marketing, sales, CX and product management leaders and teams adopt customer-focused strategies that drive customer engagement and retention, revenue and...
by Michael Rodriguez | May 4, 2021 | Industry News
ABM platform RollWorks, division of NextRoll, launched Journey Stages, a solution that aims to provide B2B marketing and sales teams with deeper insights for go-to-market initiatives. Journey Stages is designed to map where individual buyers are in their purchasing...
by Kelly Lindenau | May 4, 2021 | Industry News
Dun & Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and engaging buyer experiences for target accounts. To...
by Michael Rodriguez | May 4, 2021 | Industry News
Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized, actionable advice to help B2B practitioners address internal and external challenges with their marketing strategies,...
