by Kelly Lindenau | Jan 8, 2021 | Industry News
PROS, an AI-powered digital selling solution, hired Martin Simoncic as Chief Customer Officer (CCO). In his new role, Simoncic will drive end-to-end customer engagement and platform adoption, and provide customer success and support, professional services,...
by Kelly Lindenau | Jan 6, 2021 | Financial News
SalesLoft, a sales engagement platform, raised $100 million at a $1.1 billion valuation, bringing total funding to $245 million. Owl Rock Capitalled the round with participation from HarbourVest and Emergence Capital and others. SalesLoft...
by Michael Rodriguez | Jan 6, 2021 | Industry News
DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales teams to measure buyer activity at various touchpoints and determine which touchpoints drive revenue. Account-Based Attribution...
by Kelly Lindenau | Jan 5, 2021 | Industry News
HG Insights, a global leader in technology intelligence, received a significant growth investment from Riverwood Capital, a technology-focused equity firm, to elevate HG Insights’ status as a supplier of technology and market insights to B2B brands. HG...
by Michael Rodriguez | Jan 4, 2021 | Solution Spotlight
AI-driven predictive sales-enablement platform Veloxy is designed to automate non-selling activities common in Salesforce CRM, providing sales professionals with extra selling time and an access-anywhere application to deliver customers the right information at the...
by Michael Rodriguez | Jan 4, 2021 | Industry News
TechTarget, a purchase intent data and services provider, has acquired Enterprise Strategy Group (ESG), an IT analyst, research, validation, and strategy firm. Through the acquisition, TechTarget aims to improve its customers’ marketing and sales outreach...
by Liz Brohan, Colman Brohan & Davis, Inc. | Jan 4, 2021 | Demanding Views
You’ve most likely been approached by a member of your team asking you to purchase software. The pitch is always compelling, whether the program offers the ability to track brand sentiment through aggregated online conversations or automate content so sales can...
by Michael Rodriguez | Dec 22, 2020 | Industry News
2020 has been a great year for video marketing in B2B. New research from Vidyard and Demand Metric revealed that 83% of survey respondents reported that video content has become very important to their organization, with 94% revealing that it increases conversion...
by Michael Rodriguez | Dec 22, 2020 | Industry News
ABM platform Demandbase has expanded its partner ecosystem with seven new strategic integrations, aiming to help its users broaden their tech stack integrations to support their account-based strategies and campaigns. The expansion includes integration...
by Michael Rodriguez | Dec 21, 2020 | Solution Spotlight
Revenue communications platform Troops offers AI-powered intelligence and integration capabilities that aim to empower users to input, retrieve and take action on customer and prospect data at moments of impact. Back-Of-The-Box Details The platform is designed to help...
by Molly Presby, ON24 | Dec 21, 2020 | Demanding Views
ABM has been one of the hottest trends in marketing in recent years. It gained popularity through its simplicity: If you could provide quality marketing over quantity, you could win huge deals in the enterprise by tailoring content to your biggest prospects....
by Michael Rodriguez | Dec 18, 2020 | Industry News
Attendify, a provider of virtual and hybrid event applications and event data management tools, has unveiled a new MeetNow tool designed to help event marketers promote sponsor and attendee conversations with greater value. MeetNow is designed to facilitate private...
