by Klaudia Tirico | Jan 15, 2020 | Financial News
6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than $105 million. According to the company — whose customers include...
by Klaudia Tirico | Jan 15, 2020 | Industry News
Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of delivering a meaningful personalized experience. However, B2B...
by Klaudia Tirico | Jan 15, 2020 | Industry News
Triblio, an ABM company, has appointed Acacia Waller as VP of Customer Success. Waller will be tasked with leading the team to maintain Triblio’s retention rates as the company continues to grow. Waller will work closely with Andrew Mahr, Triblio’s Chief...
by Klaudia Tirico | Jan 14, 2020 | Blog
I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to...
by John Moore, Bigtincan | Jan 13, 2020 | Demanding Views
According to the Bureau of Labor Statistics, approximately 6.5 million jobs have been added to the U.S. economy since January 2017. Of those 6.5 million jobs, the number of sales enablement positions has grown drastically. In fact, Paul Krajewski, who has been...
by Klaudia Tirico | Jan 13, 2020 | Solution Spotlight
Integrated into Tealium AudienceStream, a data-first customer data platform that is designed to create highly granular, unified customer profiles from every touchpoint, Tealium Predict aims to create and activate trustworthy machine learning insights using...
by Klaudia Tirico | Jan 13, 2020 | Industry News
Dun & Bradstreet, provider of business data and analytics, has acquired Orb Intelligence, digital business identity and firmographic data provider. The terms of the deal were undisclosed. The deal follows and complements Dun & Bradstreet’s July 2019...
by Klaudia Tirico | Jan 9, 2020 | Industry News
Certain Inc., an enterprise event automation platform, has partnered with global meeting management platform Meetingselect to provide integrated strategic meetings management (SMM) solutions to Certain’s enterprise customers. The company also announced the...
by Klaudia Tirico | Jan 9, 2020 | Industry News
HubSpot has announced new features and capabilities within its Marketing Hub Enterprise solution, including revenue attribution reporting, AI-powered A/B testing and account-based marketing tools. The new features are designed to give users a complete view of the...
by Klaudia Tirico | Jan 7, 2020 | Industry News
Perficient, a digital transformation consulting firm, has acquired MedTouch LLC, a digital healthcare marketing and technology consultancy. Terms of the deal were not disclosed. According to the company, the acquisition will allow Perficient to broaden its healthcare...
by Klaudia Tirico | Jan 3, 2020 | Solution Spotlight
Imagen is an intuitive video management platform that is designed to enable sports organizations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control and insight. Imagen is being used by global...
by Brian Anderson | Jan 3, 2020 | Blog
We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, traditional B2B marketing practices will no longer suffice, according...
