by Brianna Ruback | Aug 9, 2019 | Industry News
Salesforce announced plans to acquire ClickSoftware, a field service management solution provider, for approximately $1.35 billion. The acquisition aims to empower Salesforce Service Cloud’s service employees from the contact center to the field to provide...
by Elise Schoening | Aug 8, 2019 | Blog
The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and...
by Klaudia Tirico | Aug 7, 2019 | Blog
We’re less than a week away from the first-ever B2B Sales & Marketing Exchange and the entire Demand Gen Report team is gearing up for kick off. More than 1,000 B2B marketing and sales professionals will make their way to the brand-new Boston Encore Harbor...
by Brianna Ruback | Aug 7, 2019 | Industry News
As digital marketing continues to evolve and change, the need to engage customers in unique ways becomes even more vital. While new tools and technology emerge seemingly every day, two trends are commanding the B2B world’s attention: augmented and virtual...
by Brianna Ruback | Aug 7, 2019 | Industry News
AdRoll Group, a B2B growth platform company, has generated 16% revenue growth in the second quarter of 2019, with its profit growing 300% YoY. The company’s headcount is forecasted to grow 35% over the next year, as it intends on venturing into new software and...
by Brianna Ruback | Aug 6, 2019 | Industry News
Zylotech, a B2B customer data platform (CDP) company, is partnering with Bombora, a B2B intent data provider. The partnership is designed to identify key accounts and personas to help increase ABM revenue. Zylotech’s CDP will now feature Bombora’s intent...
by Elise Schoening | Aug 6, 2019 | Industry News
Socio, an event management platform, raised $6 million in Series A funding. The round was led by High Alpha Capital, with additional participation from Greenspring Associates. As part of the agreement, Mike Fitzgerald, Partner at High Alpha, will join Socio’s...
by Peter Gillett, Zuant | Aug 5, 2019 | Demanding Views
The challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and comply with the rules or suffer the consequences. Considering the...
by Elise Schoening | Aug 5, 2019 | Solution Spotlight
Intercom’s Inbox is designed to enable sales and support teams to host all of the information and tools they need in one place. The solution aims to provide context alongside customer conversations and trigger actions in external tools with one click. It is also...
by Marisa Jentz | Jul 30, 2019 | Blog
The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. This new event is bringing together three top-tier marketing conferences —...
by Brianna Ruback | Jul 30, 2019 | Solution Spotlight
Chorus.ai, a conversation intelligence platform, launched Coaching Initiatives and Scorecards tools designed to help sales enablement leaders provide high-impact coaching to sales professionals in less time. FEATURES/FUNCTIONALITY The new tools aim to enable sales...
by Elise Schoening | Jul 29, 2019 | Industry News
PathFactory, a content insights and activation platform, appointed Helen Baptist as its Chief Operating Officer. She will lead all customer-facing departments, such as sales, marketing and customer experience, and oversee the company’s expansion into Europe....
