by Demand Gen Report Team | Nov 18, 2013 | Industry News
Vidyard has launched Vidyard for Salesforce, providing an interface to upload and share videos with internal teams, contacts and leads. The app is available for download on the Salesforce AppExchange. The app is designed to provide video views and engagement data —...
by Kim Zimmermann | Nov 15, 2013 | Industry News
SalesFUSION announced the launch of a new partner program that will include co-marketing and complete onboarding programs for CRM partners. The company has also updated its integration with Microsoft Dynamics 2013, allowing companies to continue their use of both...
by Kim Zimmermann | Nov 14, 2013 | Industry News
Demandbase, a targeting and personalization platform, launched B2B Retargeting, which is designed to help B2B marketers maximize their ROI for company-targeted advertising. The new Demandbase solution enables B2B marketers to establish criteria for relevance and...
by Glenn Taylor, Associate Editor | Nov 13, 2013 | Industry News
With the rollout of Google’s new Hummingbird algorithm in September 2013, B2B marketers no longer receive keyword search data in their Google Analytics reports. Some refer to it as the “[not provided]” problem, as that it the message they get in place of the...
by Kim Zimmermann | Nov 13, 2013 | Solution Spotlight
ONE Correspond for Salesforce (OCfSF) from Thunderhead.com is designed to enable users to create personalized communications for various touch points and interactions with customers. By way of Salesforce’s Chatter, the solution provides collaborative features,...
by Kim Zimmermann | Nov 13, 2013 | Demanding Views
By Tom Bishop, Principal Strategist, BackBeat Marketing Today we’re watching the biggest industrial shift since the automobile replaced the horse and buggy. Or, maybe even since the airplane replaced the ocean liner. Mobile devices — including handheld phones,...
by Brian Anderson, Associate Editor | Nov 12, 2013 | Industry News
Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they can even be qualified as a lead for the sales team. In a recent webinar titled: 3 Ways To Convert More Prospects Into Leads, speakers outlined the steps...
by Kim Zimmermann | Nov 11, 2013 | Industry News
Marketo announced that its mobile Marketo Event Check-in app is now available for use on Google Android and iOS tablets. The Marketo Event Check-in app enables marketers to automate the process of event check-in and follow up and provides real-time access to...
by Kim Zimmermann | Nov 8, 2013 | Industry News
Salesformics, a sales and marketing automation solutions provider, has launched its public beta offering that is designed provide small businesses with affordable marketing and sales automation solutions with search engine-like navigation. The Salesformics solution...
by Kim Zimmermann | Nov 7, 2013 | Industry News
Intelliverse, a cloud-based solutions provider, unveiled a new feature for its IntelliConnection Enterprise sales automation solution that enables integration with marketing automation platforms. The rise in marketing automation has produced an increasing amount of...
by Brian Anderson, Associate Editor | Nov 6, 2013 | Industry News
Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers are already planning for the next major shift — predictive lead scoring. These were a few of the key findings in a survey titled: Benchmarking Marketing Automation: The...
by Kim Zimmermann | Nov 6, 2013 | Demanding Views
By Kathy Rizzo, VP of Sales and Marketing, TeleNet Marketing Solutions Strategy, target market, messaging, value propositions and offers all play an important role in creating a successful teleprospecting initiative. But teleprospecting is also a numbers game. To...
