B2BMX INSIGHTS
How Reddit’s New Lead Gen Tools Connect High-Intent Engagement to CRM Pipeline
Key Takeaways Reddit’s new in-market audiences delivered an average CPA improvement of nearly 7% compared with other first-party targeting options. Huntress cut its CPA by more than half on Reddit,...
Latest Posts
Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret
More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” —…
Blog November 27
Getting Back To Basics With B2B Marketing
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…
Industry News November 22
Gong Unveils New AI Tools To Help Drive Revenue Outcomes
Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.
Industry News November 22
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