by Kim Zimmermann | May 28, 2013 | Industry News
Marketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend so that they can forecast accurately, find and reallocate program dollars and spend to plan. MFM’s web-based, automated approach...
by Kim Zimmermann | May 24, 2013 | Industry News
ExactTarget announced that its marketing automation platform Pardot is now integrated with Facebook, enabling marketers to acquire new prospects through the social media channel. The new capability integrates Pardot’s technology into Facebook tabs built on...
by Kim Zimmermann | May 23, 2013 | Industry News
Cloud-based marketing provider Vocus added new email features to its Vocus Marketing Suite. The latest version includes: Triggered Messages: Launch communications based on a date, such as a birthday or an anniversary. A/B Split Testing: Test a message’s...
by Demand Gen Report Team | May 21, 2013 | Industry News
Brainshark, recently introduced the Brainshark Sales Enabalement Portal for sales teams to manage content in a single, searchable repository. As part of the Sales Enablement Suite, the portal is mobile-optimized to enable team members to find, filter and search for...
by Demand Gen Report Team | May 21, 2013 | Demanding Views
By Brian Hession, President and Founder, Oceanos Competitive Intelligence: What you must know to be successful (Part 1 of 2) By Brian Hession, President and Founder, Oceanos Competitive Intelligence: What you must know to be successful (Part 1 of 2) As sales...
by Demand Gen Report Team | May 21, 2013 | Solution Spotlight
Daddy Analytics from Daddy Donkey Labs tracks Google Adwords, allowing marketers to monitor their Salesforce web-to-leads against their marketing spend. Features/Functionality Daddy Analytics brings together Salesforce, web analytics and Google Adwords. Daddy...
by Jonathan Lee | May 21, 2013 | Industry News
Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s. “Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the...
by Demand Gen Report Team | May 20, 2013 | Industry News
Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers to personalize events for attendees by steering them toward the appropriate educational content and connections. “Events represent the...
by Demand Gen Report Team | May 18, 2013 | Industry News
In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection. The security solution allows clients to...
by Kim Zimmermann | May 17, 2013 | Industry News
Lattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive capabilities enabled by Big Data. The new release of Lattice salesPRISM expands the cloud-based platform’s use of social...
by Kim Zimmermann | May 17, 2013 | Industry News
Shares of Marketo will start trading this morning at $13 a share, company officials announced. Marketo will begin trading 6,059,509 shares of its common stock offering on the NASDAQ Global Select Market under the symbol “MKTO.” When the company announced...
by Matthew S. McKenzie | May 16, 2013 | Industry News
At last week’s SiriusDecisions Summit, there was a lot of discussion about the role that tight, multi-system data integration will play in the future of marketing technology. It’s an interesting and relevant topic, given some of the announcements being...
