by Demand Gen Report Team | Nov 26, 2012 | Industry News
LatticeEngines announced today that it has raised $20 million in venture funding. According to a company news release, the Series C funding round will be led by New Enterprise Associates, with existing investor Sequoia Capital also participating. Lattice Engines is a...
by Demand Gen Report Team | Nov 26, 2012 | Industry News
Marketers continue to invest aggressively in content marketing, according to a study released last week by the Custom Content Council. The study, “The Spending Study: A Look at How Corporate America Invests in Branded Content for 2012,” is the...
by Demand Gen Report Team | Nov 21, 2012 | Industry News
Salesforce.com reported yesterday that it beat Wall Street expectations for its Q3 2012 earnings, and that it is on track to become the first cloud computing company with a $4 billion revenue run rate. The CRM vendor reported revenue of $788 million, or 33 cents a...
by Demand Gen Report Team | Nov 20, 2012 | Demanding Views
By Peter Gracey, President and COO, AG Salesworks When there are only a few days left in the quarter, what’s the atmosphere like in your sales office? Are your team members ripping their trade show stress balls to pieces? Are your sales reps snapping at each...
by Demand Gen Report Team | Nov 20, 2012 | Industry News
Twitter has announced new features for its web site and mobile apps designed to simplify the process of sharing and finding content. Users will now have the ability to email tweets more easily from the Twitter web site. The embedded option, which will be available...
by Matthew S. McKenzie | Nov 20, 2012 | Industry News
On November 14, Marketo announced the launch of LaunchPoint, the company’s new partner ecosystem. The announcement was the third in a series related to the company’s Marketing Nation initiative, which was launched in late October. The current announcements...
by Matthew S. McKenzie | Nov 19, 2012 | Industry News
While content marketing is now a common practice, many businesses still fail to measure the outcome of their programs, according to the results of a new B2B marketing survey from Curata. The company’s second annual B2B Marketing Survey, conducted in October...
by Demand Gen Report Team | Nov 15, 2012 | Industry News
Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and improve its customers’ data-gathering capabilities. The company’s Dynamic Progressive Forms (DPF) are designed for...
by Demand Gen Report Team | Nov 14, 2012 | Industry News
Marketing automation vendor Marketo today released Marketo LaunchPoint, the company’s new partner ecosystem. Launchpoint includes partnerships with more than 65 companies from online advertising , events and webinars, content marketing, top-of-the-funnel...
by Demand Gen Report Team | Nov 14, 2012 | Solution Spotlight
Bizo this week announced changes to the company’s self-service marketing platform for B2B marketers at small and midsized firms. According to the company, its Bizo Marketing Platform, Self-Service Edition has been expanded to include new social marketing and...
by Matthew S. McKenzie | Nov 14, 2012 | Industry News
Marketing automation vendor Eloqua is coming off a busy few months. In August, the company issued its IPO; the stock, which went public at $11.50 a share, currently trades around $19. Last week, Eloqua followed up with its biggest user conference to date, including...
by Demand Gen Report Team | Nov 14, 2012 | Demanding Views
By Mark Galloway, President of OppSource Do you have any recollection of what you read online yesterday? Or better yet—what you searched for online yesterday? For those of us who spend the better part of our days in front of a screen of some type, it’s almost...
