B2BMX INSIGHTS
Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting the right audience in the first place. That’s backwards. Programmatic is exceptionally...
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Exclaimer Launches HubSpot Integration To Enhance Email Targeting Via Signatures
Exclaimer, an email signature management solution, revealed a new integration with HubSpot designed to help marketers leverage email signatures for personalized, data-driven communication.
Industry News November 8
Openprise Reveals New AI Capabilities To Implement AI Into Workflows
Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities designed to help businesses build and inject AI across their processes and workflows.
Industry News November 7
4 Tips For B2B Marketers To Optimize 2025 Strategy & Planning
B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the buyers who initiate the first contact. Given these self-service…
Industry News November 6
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