by Demand Gen Report Team | Mar 10, 2009 | Demanding Views
Buyers typically proceed through a three-phase education process in the early stages of the procurement cycle. While these phases aren’t as discrete as presented below, this framework helps us better understand matters from the buyer’s perspective.PHASE...
by Demand Gen Report Team | Mar 4, 2009 | Solution Spotlight
FEATURES/FUNCTIONALITY: 1:1 Email Marketing – eTrigue’s integrated email engine gives you the power to easily create and target audiences large or small with tailored email campaigns designed to generate and nurture more leads and close more sales. You...
by Industry Analyst | Mar 3, 2009 | Demanding Views
Sales force compensation policies and coverage models create cross-sell opportunities in existing accounts that are easy to identify and capture, if you know where to look. To discover it, you need to mine two critical pieces of information. First, you’ll need...
by Andrew Gaffney | Feb 10, 2009 | Demanding Views
However, in the current business climate, many executives I’ve talked with indicate that very few projects have been given the final budget stamp this year. Instead, investments have been labeled “pending” or “postponed.” The unfortunate reality with the way...
by Demand Gen Report Team | Feb 5, 2009 | Solution Spotlight
SOLUTION SNAPSHOT:Demandbase Professional™ is an on-demand subscription service that enables you to identify, reach and convert business website visitors in your target market, including those who do not convert or identify themselves by registering. These visitors...
by Larry Mosiman, Worldwide Product Marketing Manager, SAS' Customer Intelligence Solutions | Feb 3, 2009 | Demanding Views
Whether the economy is a boom or a bust, customers want to be treated fairly and receive value for their money, and companies must have a process in place to ensure that this happens.In today’s economy, these same customers are holding onto their money tighter,...
by Demand Gen Report Team | Feb 2, 2009 | Podcasts
Discuss new approaches for improved demand gen in B2B. Along with issues like leveraging channel partners, understanding your customer’s buying behaviors, influencing the influencers and recommendations on specific tools/solutions to make a difference. Podcast...
by Demand Gen Report Team | Feb 2, 2009 | Podcasts
Our own Andrew Gaffney talks about how the B2B demand generation marketer can survive and thrive in today’s troubled economy. Podcast taken from the Pedowitz Group. Listen Here.
by Demand Gen Report Team | Jan 27, 2009 | Demanding Views
Digital Dialogue engages customers and prospects in a scalable, low-cost, automated information exchange, primarily over the Internet. Companies that sell complex solutions can use that exchange to educate and qualify potential business buyers before those buyers talk...
by Will Schnabel, VP and General Manager, Silverpop VTrenz | Jan 21, 2009 | Demanding Views
Let no lead go to waste. To ensure leads move through the sales pipeline without falling through the cracks, marketers must work to understand their marketplaces better than ever before. By implementing automated marketing programs that can intelligently identify...
by Susan Cordts, President and CEO of Adaptive Technologies, Inc. | Jan 12, 2009 | Demanding Views
The answer lies in the ability for a company to balance. There are arguments for both sides of the quantity vs. quality debate. It depends on the profitability of the companies being targeted and the amount of prospective leads. Falling on the wrong side of this...
by Edward Brice, Author of Marketing-Gimbal Blog | Jan 7, 2009 | Demanding Views
1.Database Marketing Takes Center Stage: While we should all be focused on enhancing and enriching our databases the need for more targeted segmentation and messaging will put a renewed emphasis on this old tactical area that can be ignored or even forgotten. I...
