B2BMX INSIGHTS
Stop Letting the Programmatic Platform Decide Who Your Audience Is
Most marketers spend their time optimizing bids, budgets and creative. Far fewer stop to ask whether they’re targeting the right audience in the first place. That’s backwards. Programmatic is exceptionally...
Featured
Latest Posts
Pam Didner’s Guide To Harnessing AI For B2B Lead Generation: #B2BMX Day 1 Recap
The 2024 B2B Marketing Exchange East kicked off on Oct. 1, and B2B Marketing Consultant, Author and Speaker Pam Didner hosted the first keynote of the week with her Campfire-style…
Blog October 2
Demandbase Rearchitects Product & Brand Experience With New Sales Features
Demandbase, an account-based go-to-market (GTM) platform, launched a new sales experience within Demandbase One designed to help equip sellers with more precision, insights and speed. Additionally, the company reimagined its…
Industry News October 1
Building Bridges: How CMOs Can Elevate C-Suite Synergy
Looking beyond numbers, an organization’s C-suite is a strong indicator of how a business will perform. When the company’s leaders are cohesive, they set the workplace’s tone and determine what…
Demanding Views September 27
Resources
