B2BMX INSIGHTS
Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries
Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their subject-line or preview-text strategies in response to AI-generated inbox summaries. Only 29%...
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Why Sales Prospecting Remains The Unsung Hero Of Sales Success
The most consequential number in sales is 40, as it’s crucial for capturing the immense impact and importance of prospecting: 40% of salespeople agree that prospecting is the most challenging…
Demanding Views September 20
Nimble CRM Introduces Reveals New Product Integrations To Help With Lead Engagement Automation
Nimble, a relationship-focused CRM, released an Email Sequence Automation feature, which seeks to integrate the recently launched Email Sequences with existing functionalities such as Web Forms, Webhooks and Workflows.
Industry News September 19
The Countdown Begins: B2B Marketing Exchange East Is 2 Weeks Away
We’re in the final stretch before the B2B Marketing Exchange East (#B2BMX East) kicks off, and the anticipation is through the roof! In just two weeks, marketing and sales professionals…
Blog September 18
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