Demand Gen Report

A Look Back At B2BMX 2026

That is a wrap for B2BMX 2026, powered by Advertising Week. We hop you enjoyed this year’s conference, from our keynotes, our trademark informative sessions, the workshops this year including...

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As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries.

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When it comes to AI adoption, 81% of sales teams are either experimenting with or have fully implemented the technology. While that implementation generally comes in the form of ChatGPT…

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It’s a problem marketers know all too well: They’ve onboarded a million-dollar tech stack, but it’s currently underutilized and they’re faced with a CFO that’s tightening the purse strings. At…

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