Demand Gen Report
G2 Launches Tools to Activate Trusted Buyer Signals
KeyTakeaways With 51% of B2B software buyers now starting their research in an AI chatbot rather than Google, G2 is putting its first-party data directly where GTM teams work through...
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Outreach Introduces New Features Designed To Boost Customer Retention & Expansion
Outreach, a sales execution platform, released suite of new features designed to help sales and account management teams improve collaboration, gain full lifecycle visibility and better take timely, relevant actions…
Industry News August 137 Misconceptions About Email A/B Testing
Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and…
Demanding Views August 12Former Eloqua Executives Launch Tiga.ai, An AI Platform For GTM Teams
Tiga.ai, a provider of artificial intelligence (AI) for B2B sales, launched a new AI platform for go-to-market (GTM) teams. Founded by former Eloqua and Triblio executives, Tiga.ai seeks to reinvent…
Industry News August 8



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