Demand Gen Report
G2 Launches Tools to Activate Trusted Buyer Signals
KeyTakeaways With 51% of B2B software buyers now starting their research in an AI chatbot rather than Google, G2 is putting its first-party data directly where GTM teams work through...
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![Q3 2026 Harris Poll Infographics Part Deux[59]](https://www.demandgenreport.com/wp-content/uploads/2026/07/Q3-2026-Harris-Poll-Infographics-Part-Deux59-e1783365506305-150x150.png)
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Forrester’s Budget Planning Guides: Leaders Intend To Spend More In 2025
According to Forrester’s 2025 Budget Planning Guides, 91% of global tech decision makers and 87% of global marketing decision makers are planning for budget increases in the year ahead. Still, leaders are…
Industry News August 6
Not Your Grandparent’s President’s Club: The Next Generation Of Incentivization
Last year, 64% of workers felt obligated to participate in post-work functions, with more than half resorting to excuses to skip or leave the event early. Dubbed “the happy hour…
Demanding Views August 6
ON24 & 6sense Team Up To Help Create More Personalized CX
ON24, an intelligent engagement and webinar platform, revealed an integration with 6sense, a revenue AI-powered ABM platform, that seeks to enable joint users to combine ON24’s first-party engagement data with…
Industry News August 1
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