Demand Gen Report

2025 Demand Gen Report Year in Review Campaign Optimization Series Webinars: Outwit, Outplay, Outperform

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on AI-driven experiences, hyper-personalization, and other...

2025 Demand Gen Report Year in Review Summer Camp Webinar Series: Campfire Chats. Cutting-Edge Tactics.

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Latest Posts

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Analyzing The Shift Toward Specialized ABM Metrics In Marketing Measurement & Attribution

With just 26% of organizations currently conducting separate measurement and attribution for their account-based marketing (ABM) programs, the low adoption rate suggests that while many organizations recognize the potential benefits…

Industry News May 29

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SiftHub’s AI Platforms Works To Centralize Scattered Content For Sales Teams

SiftHub is an AI platform designed to act as a central hub to collate and sift through content scattered across multiple repositories and tools. Through knowledge discovery and automated response…

Solution Spotlight May 29

5 Technologies CSOs Need To Invest In To Improve Buyer Engagement & Drive Growth

Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill small gaps or end up complicating existing processes. As a result, the ROI just…

Demanding Views May 24