Demand Gen Report
Last Week to Take 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow strategy as AI, lead quality and revenue accountability reshape demand generation. The...
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The Blueprint For A Winning B2B GTM Strategy
In case you missed it, my co-host Klaudia Tirico and I kicked off season 10 of the “B2B Marketing Exchange Podcast” two weeks ago! This season, we’re bringing you a…
Blog June 26
Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment
Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as organizations’ efficiency kryptonite, John…
Industry News June 25
WPP & IBM Team Up For New Generative AI-Powered B2B Solution
WPP, a creative transformation company, and IBM, a provider of global hybrid cloud, AI and consulting services, launched a B2B solution powered by IBM’s AI and data platform watsonx. The…
Industry News June 21
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