Demand Gen Report

Making Every Scan Count: How Smart QR Code Strategies Help Marketers Maximize Event ROI

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge...

Goldcast’s Palash Soni Talks About What B2B Leaders Need to Know About the Future of Webinars

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Higher Logic Vanilla Integrates With SlapFive To Help Support Community Engagement

Higher Logic Vanilla, a community platform, revealed a new integration with SlapFive, a customer marketing and advocacy platform, designed to help users more easily engage their community members in advocacy…

Industry News April 29

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New Research: AI Poised To Be ‘Greatest Influence’ On The Future Of Advertising

Given AI’s potential to transform industry practices now and in the future, 59% of practitioners view it more favorably than not, new research revealed. “The Digital Lead: 2024 Advertising Insights…

Industry News April 26

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Lightricks LTX Studio Seeks To Enable Multimedia Storytelling

Lightricks is an AI-first photo and video creation platform designed to help produce engaging, top-performing content. The company’s technology is focused on photo and video processing and is based on…

Solution Spotlight April 26