by Kelly Lindenau | Dec 6, 2023 | Industry News
Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The innovation allows customers to place unique pixels within their digital campaigns to gain transparency into targeting...
by Kelly Lindenau | Dec 6, 2023 | Industry News
Since 2016, one of the most eagerly anticipated days for musically inclined Millennials and Gen Z’ers is Spotify Wrapped Day. While it’s fun to see how you stacked up against other fans (shout out to my fellow top 3% Taylor Swift listeners!), it’s...
by Kelly Lindenau | Dec 5, 2023 | Solution Spotlight
Lavender is an email intelligence company designed to provide an AI-powered sales email coach to help teams humanize the sales process and write better emails faster. Lavender aims to empower reps with email scoring, data-driven personalization, writing assistance,...
by Kelly Lindenau | Dec 5, 2023 | Industry News
Vende Digital, a B2B digital marketing agency, formed a partnership with Jasper, an AI copilot for marketing teams, to help B2B companies transform their marketing through AI tools. The partnership seeks to provide Vende Digital’s customers with access to...
by Kelly Lindenau | Dec 1, 2023 | Industry News
Autoklose, a sales email automation platform, announced the availability of Autoklose Komposer, an AI-powered tool that seeks to simplify the copywriting process by generating tailored and persuasive content suited to individual needs and requirements. The...
by Josh Wagner, In Revenue Capital | Dec 1, 2023 | Demanding Views
Selling high-value deals in the B2B world today involves engaging with a buying committee rather than an individual. This committee often consists of a wide variety of roles, possibly including an executive sponsor, upper/middle management decision makers, department...
by Kelly Lindenau | Dec 1, 2023 | Industry News
Cardii, a platform that offers digital gift cards, released a suite of augmented reality (AR)-powered gift card experiences as part of its Business Holiday Promotion. Offering more than 30 customizable holiday-themed AR experiences, Cardii’s technology seeks to...
by Kelly Lindenau | Nov 29, 2023 | Industry News
Uberflip, a content engagement platform, announced Jeremy Schultz as the company’s new CEO and Jonathan Cogan as Chief Revenue Officer (CRO). Schultz and Cogan seek to bring a refreshed strategic vision to Uberflip’s next chapter with...
by Kelly Lindenau | Nov 29, 2023 | Industry News
As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as a potent tool. Conversational marketing, once a niche approach, has now become a cornerstone of successful B2B strategies, as 83% of customers said...
by Kelly Lindenau | Nov 28, 2023 | Solution Spotlight
Software AG aims to help companies create effortlessly connected experiences for their customers, employees and partners. Its enterprise-grade iPaaS integrates anything, anywhere, any way users want by bringing application, data, B2B, API and event integration...
by Kelly Lindenau | Nov 28, 2023 | Blog
Inefficient scheduling is curbing productivity as one in four workers spend three to four hours a week — or half a workday — scheduling meetings alone, while HR professionals spend the equivalent of four weeks a year scheduling meetings. “The State Of Scheduling” — a...
by Joe McNeill, Influ2 | Nov 27, 2023 | Demanding Views
Blood, sweat, tears and a whole lot of financial investment is needed to win new logos in SaaS sales. While the cost of customer acquisition varies widely by industry, Gartner cites that “the median customer acquisition cost (CAC) among technology companies with...
