Demand Gen Report

Q3 2026 Harris Poll Infographics Part Deux[59]

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as proving ROI tops their list of concerns. The industry is pivoting from...

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

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DGR Dreamdata's Steffan Hedebrandt Q&A on LinkedIn B2B Ads

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

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Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention

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Circana Report Details Business Value of Influencer Marketing

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Outreach Launches Smart Account Plans

Outreach, a sales execution platform, released Smart Account Plans, a new capability designed to highlight all critical aspects of an account and build a customized plan.

Industry News May 20

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AI Is Transforming Sales: Here’s What It Means For Business

Since ChatGPT’s release in Fall 2022, artificial intelligence (AI) has dominated conversations around the globe. Whether for personal or business use, the technology has proven itself to be a useful…

Demanding Views May 17

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Amplify10 Unveils AI-Powered Sales Execution Solution

Amplify10 introduced its AI-powered sales execution platform, which harnesses the power of Salesforce CRM and serves as complement to Salesforce’s Einstein Copilot. The early-stage company — formerly known as Featurewave…

Industry News May 16