Demand Gen Report

Q3 2026 Harris Poll Infographics Part Deux[59]

Madison Logic/Harris Poll: Half of Marketers Are Guessing on What Drives Purchasing Decisions Today

Key Takeaways Nearly half of marketers (48%) admit they’re guessing which activities actually drive purchasing decisions, even as proving ROI tops their list of concerns. The industry is pivoting from...

DemandView Launches First Text Message Lead Nurture Engine, EngageSMS

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DGR Dreamdata's Steffan Hedebrandt Q&A on LinkedIn B2B Ads

Dreamdata’s Steffen Hedebrandt on Why LinkedIn Now Drives 30% of Your SQL Pipeline: The DemandGenReport Q&A

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Agentic AI Is a Coworker And Why Every Industry Built on Phones, Forms, and Follow Ups Should Be Paying Attention

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Circana Report Details Business Value of Influencer Marketing

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The future is now. The first AI powered writing assistant is here to help you create amazing content, faster than ever before.

Beyond The Content Panel: How Generative AI Is Shaping Content Creation

During the 2024 B2B Marketing Exchange, I hosted a panel discussion featuring some of the industry’s sharpest minds. One of those speakers was Dana Harder, Partner at Unreal Digital Group,…

Blog May 15

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INFUSE Unveils Strategic Partnership With 6sense

INFUSE, a provider of B2B demand generation services, collaborated with revenue AI-powered ABM platform 6sense to help mutual clients activate omnichannel brand-to-demand programs. Through the partnership, joint users can reportedly leverage in-market buyer…

Industry News May 14

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57% Of Marketers Prioritizing Digital Paid Media In 2024: Gartner Research

Despite marketing budgets falling to just 8% of overall company revenue, marketers are taking that little flexibility in spend and funneling it into their media strategies. This revelation was surfaced…

Industry News May 14