B2BMX INSIGHTS
How Top-Performing B2B Marketers Manage Programmatic Complexity: StackAdapt
Key Takeaways Top-performing marketers are more than twice as likely as peers to run three or more channels (45% vs. 21%) and more likely to use connected customer data (58%...
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Is Your Content Strategy Lacking? AI May Be To Blame
Since ChatGPT exploded onto the scene in late 2022, it — along with other large language models (LLMs) — have surged in popularity. In fact, some projections estimate that by…
Demanding Views May 31
AdLib Partners With Kargo To Help Enhance Ad Creation & Deployment
AdLib Media Group, a self-serve demand side platform, teamed up with Kargo, a media activation platform for advertising, to provide AdLib’s clients with seamless access to Kargo’s suite of advertising technology…
Industry News May 29
Nimble CRM Launches Email Sequence Automation Tool
Nimble, a social sales and marketing CRM, added Email Sequences to its product line-up to help nurture leads with a series of strategically personalized emails. The new feature complements Nimble…
Industry News May 29
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