Demand Gen Report
Report Finds Bad Personalization Is Costing Brands Customers
Key Takeaways Site Impact’s research shows consumers notice personalized marketing frequently, but most do not believe brands understand their interests very well. Repetitive and overly personal targeting is eroding trust,...
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Exclaimer Email Signatures Work To Unify Branding Across Channels
Exclaimer is a provider of email signature solutions designed to empower email signature management by delivering consistent branding, promoting marketing campaigns and company news, gathering real-time customer feedback and more.
Solution Spotlight May 22
Outreach Launches Smart Account Plans
Outreach, a sales execution platform, released Smart Account Plans, a new capability designed to highlight all critical aspects of an account and build a customized plan.
Industry News May 20
AI Is Transforming Sales: Here’s What It Means For Business
Since ChatGPT’s release in Fall 2022, artificial intelligence (AI) has dominated conversations around the globe. Whether for personal or business use, the technology has proven itself to be a useful…
Demanding Views May 17
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