B2BMX INSIGHTS
Validity: 72% of Marketers Are Adapting Email Strategies for AI-Generated Inbox Summaries
Key Takeaways Validity’s Holiday 2026 Marketer Survey finds 72% of marketers have changed or plan to change their subject-line or preview-text strategies in response to AI-generated inbox summaries. Only 29%...
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5 Technologies CSOs Need To Invest In To Improve Buyer Engagement & Drive Growth
Chief Sales Officers (CSOs) are inundated with new technologies to invest in, but most only fill small gaps or end up complicating existing processes. As a result, the ROI just…
Demanding Views May 24
ValueSelling Associates Reveals ValueCoach AI Tool
ValueSelling Associates, a sales training company, released ValueCoach AI, a value-based AI coaching tool engineered to help revenue teams drive desired selling behaviors and enable sales managers to optimize sales…
Industry News May 22
Sales Orgs That Use An Adaptive Approach Are 3X More Likely To Grow: Gartner Research
At the 2024 Gartner CSO & Sales Leaders Conference, the company’s analysts took the stage to share insights into some of Gartner’s latest sales research, which emphasized how organizations that…
Industry News May 22
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