Demand Gen Report
How to Make Sure AI is Finding You When Searched: The DGR Interview with Skydeo’s Mike Ford
Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and citation density for B2B marketers. Bottom-of-funnel content like FAQs, comparisons, and case...
Latest Posts
Job Security, Work/Life Balance Top Concerns For 41% Of Women In Revenue Roles
According to new research, more than 40% of women cite work/life balance as a top challenge, which is exacerbated by company leaders who plan to issue return-to-office mandates and cut…
Industry News May 2Introducing B2B Marketing Exchange East: The Latest Iteration In The #B2BMX Event Series
Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing…
Blog April 30The Rise Of The Empowered B2B Buyer: How To Create Seamless Self-Service Digital Experiences
The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the same ease,…
Demanding Views April 29





















