Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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24 Dos & Don’ts Of Social Media
According to the "2023 Demand Generation Benchmark Survey," 45% of marketers will invest in their…
State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption
Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate…
The Operations & Processes Survey Report
All too often, a stellar marketing team finds itself handicapped by an inefficient tech stack.…
B2B Audiences: They Watch TV Just Like The Rest Of Us
Connected TV (CTV) is a space that is still relatively open for B2B businesses like…
How To Make An Infographic In 5 Steps
Infographics are designed to break down complex topics in a visually pleasing manner — but…
2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth
As businesses increasingly rely on digital marketing and technology to reach their audiences, omnichannel marketing…
10 Email A/B Testing Best Practices
To improve your email campaigns in a repeatable way — and drive more engagement, generate…
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase
An adept content marketing strategy is one that is treated as a living document —…
The Two Content Strategies: The Publication & The Library
According to an article written in 2018, the author outlined the two types of content…
What’s Working In Intent-Based Strategies? Orgs Focusing On Lead Scoring; 3rd-Party Integrations
Intent data is marketers’ crystal ball into granular insights about customer and prospect behaviors…
The Infographic Design Report: Trends To Try In 2023
Infographics provide a succinct, visual way to convey complex information, but it's important that marketers…
What’s Working In Direct Mail? Putting Recipients In Control Through Self-Service Gifting
Successful demand generation is an increasingly elusive task for many B2B marketers, as they…
