Latest In: AI-generated content

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Being Cited by AI Isn't Enough Only 26% of Consumers Recall Brand Names

Being Cited by AI Isn’t Enough: Only 26% of Consumers Recall Brand Names

Key Takeaways Skyword found that 45% of U.S. adults have struggled to choose between companies because AI-generated answers…

News Brief November 4
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4 Need-to-Know Trends for B2B CMOs in 2025

Marketing is a grind. But every year, the clock starts over, offering CMOs a chance to look back…

Demanding Views March 28
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Campaign Optimization Series
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Strategy & Planning Series