G2 Unveils Tools to Build Trust in AI Answer Era
Key Takeaways: G2 introduces tools like the Model Context Protocol (MCP) to enhance AI-driven buying with trusted data…
News Brief May 13
Latest In: AI Tools
Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and…
News Brief April 7
The Future of B2B Marketing? Committee-Level AI Targeting
Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders.…
Demanding Views February 27
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Demand Gen Report 2025 Reflections: Aurasell’s Jason Eubanks
When Implementing AI, Don’t Repeat the Mistakes of the Past Why GTM leaders must rethink how they adopt…
Demanding Views December 29
Demand Gen Report 2025 Reflections: Redcar’s CJ Jiang
AI Has Flattened the GTM Playing Field: What 2025 Taught Us – and What 2026 Will Demand By…
Demanding Views December 23
TrustRadius Goes Beyond the B2B Buzzwords with New AI Tools Report
A new research report from TrustRadius focused on helping B2B companies better understand the tech landscape to match…
News Brief November 4
Resources
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
