Circana Report Details Business Value of Influencer Marketing
Key Takeaways Circana’s research shows influencer marketing can be measured against other media channels using sales impact and…
News Brief July 2
Latest In: brand growth
Haus Survey: Half of Marketing Leaders Can’t Explain ROI Measurement
Senior leaders overwhelmingly believe marketing drives growth. But when it comes to explaining how marketing is measured and…
News Brief April 7
G2 Hires Amanda Malko As New CMO
G2, a peer-to-peer business and software review platform, announced Amanda Malko as its new CMO. In her new…
Industry News April 12
Resources
