Yes& Acquires Modo Modo, Expanding B2B Marketing Presence
Key Takeaways Yes&’s acquisition of Modo Modo expands its B2B marketing capabilities in branding, omnichannel media, sales enablement…
News Brief July 9
Latest In: branding
SOCi Genius Aims To Streamline Brand Engagements Across Company Locations
SOCi is a CoMarketing Cloud platform for multi-location enterprises that aims to empower businesses to automate and scale…
Solution Spotlight December 19
Plagued By A Performance Plateau? Stop Over-Indexing On Demand & Try This Instead
B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in…
Demanding Views May 12
Take the 2026 Demand Gen Benchmark Survey: Help Shape What Comes Next
Key Takeaways The 2026 Demand Gen Benchmark Survey highlights how B2B teams are shifting budget, measurement and workflow…
Blog July 15
How To Carry On Marketing Through A Recession
Despite a strong labor market, economists are warning of tough times ahead: Some are predicting an upcoming recession…
Demanding Views November 7
A Tale Of 2 Storytelling Strategies: How B2B Can Wield Content & Brand Storytelling
We've all been there: Trapped in a seemingly endless conversation with someone who jumps around between present and…
Industry News November 3
Brightcove Unveils Virtual Event Experiences Solution
Brightcove, an online video technology platform, has launched a new Virtual Event Experiences solution, designed to provide organizations…
Industry News June 29
LeadsRx Launches Version 3.0 Of Attribution Platform
LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…
Solution Spotlight May 4
How To Develop Direct Mail Campaigns That Are Effective & Eco-Friendly
Sustainability is top-of-mind for many decision-makers, and using direct mail to reach them is a highly effective tactic…
Demanding Views May 4
3 Examples Of B2B Brands That Deliver ‘Brand’ Over ‘Demand’
Demand Gen Report recently interviewed Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS,…
Blog February 10
Direct Mail Extending Beyond Door Openers, As Marketers Integrate It Into Branding And Engagement Efforts
In a digital age where inboxes are inundated and digital ad channels are oversaturated, old school marketing tactics…
Industry News December 12
How Technology Is Tearing Down The Walls Between Branding And Sales
For years, there were two types of marketing campaigns: branding/awareness and direct response/sales. Branding campaigns were focused primarily…
Demanding Views July 28
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